*Based on PMI reports on the total volume of nicotine pouches shipped and sold in the global market from January 2025 to July 2025.
**99% less represents the average reduction in the levels of 9 harmful substances that the World Health Organization recommends to be reduced in cigarette smoke, which does not include nicotine. The assessment is based on smoke from a standard reference cigarette and substances released from a ZYN bag. See Important Information on our website.
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This product is not risk-free, it contains nicotine, which is addictive. Only for adults.